First RETHINK research outcome published

UWE Bristol Science Communication unit have led the substantial work on mapping the vast science communication terrain in 7 European countries (Italy, The Netherlands, Poland, Portugal, Sweden and Serbia as well as the UK.). The focus was on online content from tweeting to vlogging and

given the terrain’s scale, we decided to set some boundaries to our exploration. Firstly, we decided to concentrate on three topic areas – climate change, artificial intelligence and healthy diets. These topics were selected because they are important to all our lives. But they also represent very different online habitats; with different individuals and organisations doing the communicating and very diverse subject matter.

So what did we find? Well, across the seven countries, 697 different individuals and organisations that communicate climate change, artificial intelligence and healthy diets were identified. Digging into the data in a little more detail provides some interesting insights, including:

  • Climate change has the widest range of individuals and organisations communicating about it online of the three topics. In other words, it has a particularly rich communication environment.
  • The online science communication landscape is complex – there are large differences in the types of communicators, the platforms used and content shared between science-related subjects.
  • With all three topics, many of the sources of information are not traditional experts, such as scientists or health practitioners. Nor are they traditional mediators of information, such as journalists. There are lots of alternative sources of information, such as non-professional communicators and support communities.

Want to find out more? The full report can be found here.

RETHINK at Ecsite annual conference 2019

No more games. In the past few years, science communication or engagement activities have become more and more playful. To make science fun, sexy, entertaining. But also to engage more easily in reflection and dialogue. All this playful harmony downplays the real and sometimes deep disagreements that are still there, hidden under the carpet. It’s time to trash playfulness and get serious about conflict.

RETHINK kick-off meeting

RETHINK project partners and third parties met for the first time on 13-14 February 2019 at a farm in Koudekerk a/d Rijn, in the Netherlands. 22 participants joined the meeting. Besides discussing upcoming project activities, participants had the opportunity to get to know each other better, through activities such as appreciative inquiry walks, as well as envision future project outcomes through hands-on activities.