On paper, it looked like it might be mission impossible. To bring a science blogger, a scientist, a water resources advisor, a science journalism academic, and a host of other people together in one room to talk about the challenges of science communication. Would they turn up? Would those with such diverse perspectives be able to have meaningful conversations? They did turn up. And while there were no car chases or shoot-outs and no Tom Cruise, energy levels were high as we met at the University of the West of England’s Frenchay campus and there was a real sense of shared purpose.
At this first meeting of the UK Rethinkerspace, members talked about how science has been transformed by the proliferation of online forms of communication. It was described as a shift from the cathedral to the bazaar – from one to many communication to many to many. While this has been a source for good – democratizing knowledge and expertise, it’s also led to challenges for those communicating science. For example, how do you catch and maintain the attention of your audience when there’s so much content online? How do you convey the complexity of science on platforms that are entertainment-focused such as Tik-Tok?
It wasn’t all about problems. Solutions were suggested too such as communicators becoming an authority in a small area of knowledge to help develop their profile as well as communicators seeking help in reaching audiences by forming collaborations with social media influencers. This first meeting was only the start of the discussion. The mission is far from over. But members of the UK Rethinkerspace have certainly chosen to accept it.