Stickers flying around, post-its RETHOUGHT, crumbled and re-written. We are well underway in discussing RETHINKing science communication: blurring of boundaries and influences of the internet. A group of science journalists, press officers, policy experts, advisors and scientists all together in one room. We are hosing our first two Rethinkerspace workshops.
Right away it became clear that this group of people is eager to talk about the current science communication landscape. Worksheets are enthusiastically filled in and people lively start to discuss how they see the current digitalised science communication landscape. “What do you think the main aim of science communication should be? How do you reach your audience? What is the influence on digitalisation on the way you practice science communication? What are the main challenges you encounter nowadays? What can we do together, to overcome those?”.
At times, we needed to run between the many tables, hoping to catch all interesting conversations. In a tsunami of ideas and thoughts, we captured the following table conversations: “people feel like: ‘science doesn’t relate to me?’; we should make good use of digital methods to counter disinterestedness; but sometimes it feels like we haven’t found the right way?”. In between tables, we listened to a fragmented part of a conversation on “…a fragmented media landscape”. And together, we wondered about “how do we balance between facts and emotions?”.
All in all, the day was very exciting to us. After such a long time of visualizing how this event would be, we can now bow over actual visualizations of your ideas on the science communication landscape, in the form of problem trees and overcoming barriers. With this group of people, we very much look forward to take the visualizations from the worksheets into real-life.